A lot of online based businesses forget about offline advertising. It is important to combine offline and online branding together in your selling campaign.You might sell offline more effectively by targeting everybody that actually have access to the internet. In all your advertising you want to incorporate your website address, electronic mail or autoresponder addresses, and the
e mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should contruct sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They may be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their merchandise packages.

-Hold a free offline class and teach many people how to use their computer or how to make use of the internet. You could have your website on display as an example.

-Do co-op mailings with other businesses. They should also be targeting all the people with internet access.

-Give away free mouse pads. Put your promoting on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be distinct toward internet users.

You would also want to target your offline selling to groups of everybody that will actually be interested in your merchandise or service. If youre selling business books, you will want to sell to business owners. In conclusion, if you have a business thats only based online, you do not want to sell to all the people that dont have access to the internet.