Business owners understand for a fact that marketing is the life blood for the existence of a business. Without advertising, everybody wont know about the existence of a business. If you are a business owner without an branding, many people wont understand about your businesses products or services.

The identical thing holds true in e-commerce. A business website needs branding. How to market an e-commerce internet page is the desire of many webmasters in order to contruct traffic and in turn to make sales.

Outside the online world, business ads take in many different forms such as television ads, radio ads, print ads through newspaper and magazine ads, flyers, billboards, word of mouth and so on.

In the online world, advertisements also exist in many different forms such as window ads, banners, portal links, search engine ads, viral selling , e-mail ads, and a lot more. Of course, as a general rule, advertisements are intended to convey the message of a business regarding their products or services.

But today, a new form of branding is also starting to grow in the online world. It is called micro advertising. Funny as it can seem, it just involves a few pixels such as a 10 x 10 pixel hence it is also called a pixel ad. In this case how do you think will it be able to convey an advertisement ? What message may you place in such a small space? Should we absolutely need a magnifying glass or a microscope to read a micro advertisement ?

Micro promoting may have started in England from a student who was trying to earn an income for college. The micro ad is simply a link to a certain website. Suppose a web site that deals on grandfather clocks, or maybe any native american indian artifacts, or any other products and services would buy a 10 x 10 pixel which links directly to their site from a high page ranked homepage of another site, do you think they may be seen by the readers or the visitors of that site?

Maybe many of you would say a big "NO"! However, it could be possible for visitors to click this link out of curiousity. Other questions that we absolutely need to satisfy includes other possible advantages of a micro advertisement . Would it be possible that it might pass on a popularity rating or a page rank from a high page ranked page ? Or would it have disadvantages such as linking to a costless for all (FFA) web site?

There is still so much for us all to discover and explore the subject of micro branding. Whatever the answers there could be for every possible questions, your guess is just as sizeably efficient as mine.