What Response Should You Expect From An Ezine Ad?

by Steve OConnor 2002

Youve all heard it before, unending times no doubt - "Ezines are by far the best place to market online" - and its true. There is no better place to reach a clear-cut audience and the proof is in the results - visitors from eZine ads are more likely to convert to sales at your website . That is fact.

But what sort of response should you expect from an eZine advertisement ? How do you understand whether your branding results are sizeably effective, bad or indifferent?

These are basic questions that very few many people actually understand the answer to. In fact, because of all the hype aimed at prospective advertisers, I would guess that most advertisers expect far too much from an eZine ad.

Ezine selling is not quite as powerful as it used to be because of the natural effects of e-mail overload etc., but its still dazzling. But just how sizeably good